CHKP
As Middle East natives, the founders of CHKP knew they could unlock the power of an ancient superfood to transform the dairy category. With all the creaminess, texture and protein missing from plant-based yogurts today, CHKP is making choosing non-dairy deliciously easy.
We started from the ground up, listening to the founders vision and digging deeply into the category to uncover whitespace opportunities in the non-dairy category. Using those insights, we developed the name and a positioning platform that could inspire design called ‘Joyfully Healthy.’ To bring this optimistic and vibrant world to life, we used a palette of rich colors to stand out in the sea of white and playful illustrations that would capture the ‘wow’ feeling when people first tasted CHKP yogurt.