WUNDEREGGS
When founder, Hema Reddy, became aware of the environmental impact of factory farming, she switched her whole family to a plant-based lifestyle. As wunderful as it was, they really missed eating eggs! So Crafty Counter created an egg-ceptional line of true-to-life plant-based eggs and we were thrilled to help them bring their mission to life on a digital world.
Building from their original brand elements, we developed a vibrant and fun Wunderegg world where shape and color helped communicate how easy and delicious it couid be do eat better and feel better. A full website redesign helped tell the Wunderegg story, while a robust e-commerce backend powered by Shopify helped translate growing interest in their plant-based eggs to sales. Now in over 800 stores, the brand is continuing to deliver on their mission to help people eat, live and feel wunderfully.