Luminary Coffee
Everything starts with a thought. Serving as a catalyst for conversation and community, Luminary Coffee asked us to help them design their new roastery, as well as their branding. We landed on ‘fuel for your daydreams’ as the mission and vision for the brand - a combination of refined yet whimsical elements that invites guests to feel inspired with every sip.
It all started with an owl. The perfect embodiment of thought and vision. So we set off on building a world with a Cali-inspired vibe that could translate to logo, packaging and interior design.